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4 Brands With Tie-Ins to 'Marvelous Mrs. Maisel' Season 3.
By: MediaPost
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The acclaimed series “The Marvelous Mrs. Maisel” returns Dec. 6 to Amazon Prime Video, augmented by four brand collaborations conceived in-house by the Amazon Studios promotions team.

All would delight aspiring stand-up comic Miriam “Midge” Maisel, played by Emmy winner Rachel Brosnahan in the comedy series set in the mid-to-late 1950s.

Season Three opens in 1959, with Midge and her irascible manager Susie (a role that nabbed an Emmy for actress Alex Borstein), on tour.

It is a safe bet that fashion-conscious Midge would appreciate the classy amenities.

To promote Season Three, two hotels and a dental and nail brand have offered “Marvelous” flourishes. Specifically, these brands have teamed with Amazon Prime to create show-specific upscale accoutrements. All are limited editions.

*TWA Hotel, billed as the only “on-airport hotel at JFK,” is offering complimentary “Marvelous” wine and a limited-edition carry-on cocktail kit from Nov. 25-27. Travelers at JFK can visit the TWA Hotel, which offers 512 mid-century modern rooms, the “Marvelous” period, close to JetBlue’s T5 terminal. A 1958 Lockheed Constellation has been transformed into a cocktail lounge. The kit contains essentials to create two top-shelf drinks. 

 *The Fontainebleau Miami Beach, the 20-acre oceanfront hotel, opened in 1954, so it’s no surprise it has a starring role in the new season. (Its architecture is so fabulous it was named a UNESCO World Heritage site in 1981.) For December, the hotel is promoting “Marvelous”-themed options, including dining, bar and spa packages. The Marvelous Stay Package includes a “marvelous” gift kit with special featured items, a “Maisel”-themed dinner for two at Vida and a bottle of sparkling rosé in-room.

Marvis, a pricey Italian toothpaste, is supplying three different Marvis flavors: “piperita” mint, “whitening mint” for shine, and aquatic mint for a softer experience. The Marvis Limited Edition Set is available now, no surprise, exclusively on Amazon.com.

Finally, Midge never leaves the house without perfectly manicured hands. Deborah Lippman, the manicurist to fashion bible Vogue, which Midge has been caught reading, collaborated with the show to create a nail set: Rich Girl SPF 25 hand cream, stripper to go (three nail-polish remover finger mitts), smooth buffer, eco-nail file, fashion-size lacquers in two colors — Naked and My Old Flame — and fashion-size nail treatments, base and top coat. Sold exclusively on Amazon.com.



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