Is there really a best time to post on social media?
Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs.
But, timing varies depending on industry and your specific audience.
So, using data from social benchmarking tool Unmetric, we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries.
We were able to get the best time to post on Facebook, Twitter, and Instagram, and the best day to post for Twitter, Facebook, Instagram and LinkedIn.
In general, our data shows that the best time to post on social media is between 9 and 12 a.m. EST, early in the workweek (i.e., Monday to Wednesday). That’s regardless of whether you’re a B2B or B2C brand.
The best time to post on Facebook
In 2019, Facebook changed its News Feed algorithm to prioritize “meaningful interactions” from family and friends over content from brands. Brand publishers on the platform have since found it more challenging than ever to get their organic content in front of their customers without paying to boost it.
Beyond creating high-quality content, one of the most effective tactics for “hacking” the algorithm is to make sure you’re posting at the right time.
But what is the best time to post on Facebook? See below.
- The best time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.
The best time to post on Twitter
The lifespan of a tweet is very short—only 18 minutes. So timing matters more than ever on this network. You have less than 20 minutes to make sure your content reaches the right people!
But what is the best time to post on Twitter?
- The best time to post on Twitter is between 9 a.m. and 4 p.m. EST on Monday or Thursday, with emphasis on the 11 a.m. to 1 p.m. EST window.
- The best time to post on Twitter is at 12 p.m. or 1 p.m. EST from Monday to Wednesday.
These graphs include data from the 2019 Superbowl, which occurred on a Sunday. Since it is a statistical anomaly, we have decided to disregard the data from Q1 2019, which shows Sunday as the most popular day to post.
Considerations for posting on Twitter
** Use this data as a starting point, test different posting schedules, and compare results.