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KFC is Not Sitting Out the QSR Chicken Wars
By: MediaPost
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Kentucky Fried Chicken is dipping a tiny finger into the plant-based meat substitute business with a single-outlet test of Beyond Fried Chicken nuggets today in Atlanta.

This move coincides with KFC adding to its menu Mac & Cheese Bowls, a cheesy twist on its Famous Bowls, in a partnership with food critic Kalen Allen.

KFC says it was the first national quick-serve chain to offer a plant-based chicken product in what it describes as “an exclusive, one-restaurant test.” The supplier is Beyond Meat, and customer feedback will be considered as KFC evaluates “a broader test or potential national rollout,” according to a news release.

Complimentary samples will be available today from 10:30 a.m. to 6:30 p.m. with the purchase of any KFC menu item. Diners who desire a plant-based meal can purchase nuggets in combo meals or boneless wings in six- or 12-piece options.

"KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it's plant-based," said Kevin Hochman, president and chief concept officer, KFC U.S.

The Louisville, Kentucky-based KFC did not say how it chose the Atlanta outlet for the test. “This limited, one-restaurant test of Beyond Fried Chicken is part of KFC's continued commitment to understanding its consumers' tastes and preferences,” the release stated.

Crafted as a main dish, Mac & Cheese Bowls are topped with crispy popcorn chicken and sprinkled with a three-cheese blend. Kalen, the host of OMKalen, was given the first opportunity to sample the new offering and share the results with his followers via this video.


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