Everyone loves it when brands mix it up on Twitter. For some brands, Twitter is the perfect place to let your hair down and rebel against corporate culture. It’s where you can really define your brand voice and personality.
But humor isn’t a one-size-fits-all type of thing. Some brands do it well. Others bomb when they try it. The ones that get it right usually know their audience very well, and they know how to come across as funny, quirky, strange or cute rather than weird, inauthentic or gimmicky.
The best brands use humor to develop strong followings with shareable tweets that go viral. If you want to know what it takes, here are 7 of the funniest brands that are killing it daily on Twitter.
If Oreo is the king of agile marketing, then Twitter is its crowning gem. The brand’s interaction on Twitter shows that it not only has a finger on the pulse of its audience, but it can react with whip-smart efficiency.
Remember when the power went out during the Super Bowl in 2013? Within minutes, @Oreo posted an ad on Twitter that showed a single Oreo in a shadowy backdrop with the title: “You Can Still Dunk in the Dark.” The caption below read: “Power out? No problem.” Viewers loved Oreo’s funny take on the power outage and retweeted the meme more than 10,000 times in one hour.
The quick-witted tweet likely had an even greater payoff than Oreo’s actual Super Bowl ad, which cost millions to create.
2. Old Spice
Old Spice is best known for its surreal viral commercials featuring former NFL athlete Isaiah Mustafa. The company has managed to insert the same kind of outlandish and fun branding into all its social media accounts. Old Spice has developed its unique voice through its hilarious and sometimes ridiculous posts featured on both its Facebook and Twitter accounts.
Although the company has been diligently focused on being the loudest and quirkiest voice in preventing male stink, it’s not content to stay in its social media lane. For example, at one point @OldSpice decided to tweet at Taco Bell, taking umbrage at Taco Bell’s fire sauce because it didn’t contain actual fire, and claiming it was false advertisement. This apparently incited a Twitter “war” between the two brands. The witty and funny exchange piqued user interest and is a great example of how to stand out in an otherwise mundane Twitter feed.