An average person might think there's nothing especially remarkable about Thursdays, but fans of Russian Doll? They know Thursdays are treats. They're not to be taken lightly.
If you have yet to see the Netflix original series, it follows Nadia (Natasha Lyonne,) a woman who keeps dying and reliving her 36th birthday party. Eventually, after dying so many times, Nadia decides that if she's stuck in a vicious cycle of Sunday night birthday celebrations she might as well enjoy the party.
In Season 1, Episode 2, after Nadia's friend Maxine says it's a good thing she started cooking for the party on Thursday, Nadia, who fears she may never live to see another Thursday again, replies, "Thursday. What a concept."
It's a line is so iconic that it inspired 22-year-old Megan Sergison to create @thursaconcept, a heroic fan account that exists for the sole purpose of tweeting a screencap of the scene every week. It's a simple, repetitive thrill, but it gives Twitter users something to look forward to on a Thursday, besides, well, Friday.
A week after finishing Russian Doll I was still listening to Harry Nilsson's "Gotta Get Up" on repeat and taking prolonged looks at myself in my bathroom mirror. But Sergison, an assistant at MIT Corporate Relations who moonlights as a freelance film and television writer, was busy starting the unconventional account. "I saw someone on my timeline post the screencap on a Thursday," she explained in an email, and though she initially created @thursaconcept "just sort of as a joke" for herself, it unexpectedly took off.
Sergison fired off the first tweet on Feb. 28, 2019, and it received a respectable 156 likes. But 13 "Thursday. What a concept." screencaps later, she's managed to gain some serious reach on Twitter. Her most recent tweets have racked up more than 20,000 likes, and the account has built a loyal following of over 11,500 users.
"I was so pleasantly surprised when people started retweeting it! The first time it really blew up, probably a few weeks into posting it, I assumed it was a fluke," Sergison said. "In lieu of a SoundCloud, I just hurriedly posted my most recent article under it and commented something like 'gay rights!' in the typical attempt to capitalize on a viral tweet."
As the Thursdays fly by and more people watch the show and understand the reference, the account continues to thrive. Netflix's official Twitter account has shown Sergison's screenscaps some love by replying to two of the tweets with extremely high praise, and even Russian Doll co-creator Leslye Headland has given the account a retweet.
When you think about it, there's a hilarious parallel between the account and Nadia in the sense that she relives Thursday on a loop, and the account tweets the same screencap on a loop. But because the screencap is unchanging, the account's upkeep is incredibly simple. To answer the burning question that I'm sure has crossed your mind, Sergison schedules the tweets in advance rather than manually sending one a week.
"I schedule the tweets using Tweetdeck whenever I have downtime at work. (This really all started with me being bored at work. Follow your dreams,)" she said. "I like putting them up in the morning as folks start their day. I think right now I’ve got tweets scheduled up until September or so, and whenever I have a spare moment I go in and schedule more."
Sergison does fear that one day she'll run out of scheduled tweets and miss a sacred Thursday, but for now she has no plans to abandon her Russian Doll-driven mission. "Based on the replies that the tweets get, I think it makes people happy. I think it's sort of following in the legacy of the show, and that’s more than I could have hoped for," she said.
"As long as we have Thursdays, I’ll keep the tweets coming."