Take note: these users are also your potential customers. And as a brand or business, you may already know content is king. But on Twitter, success does not mean sending out 50 tweets a day. Your follower count, although important, isn't the end-all, be-all, either. So what does success on Twitter look like? Think audience engagement.
You know this fast-food chain for its burgers and signature Frosty. But if you're an active Twitter user, you also know Wendy's for its impeccable social media presence.
Back in 2017, one teenage user asked the Wendy's account how many retweets he would have to acquire for a year's supply of chicken nuggets. After the company gave him a meager "18 million" response, the teen broke Twitter's record for most retweets, after a week's worth of support from brands and celebrities. The viral tweet led to free nuggets and a $100,000 donation from Wendy's to the Dave Thomas Foundation for Adoption. Since then, the Wendy's account hasn't slowed its roll, and still updates its social media in a funny and interesting way.