Why on earth would you click on a banner ad promising you one Snickers for the price of two?
The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced that it’s probably a sign you’re too hungry to be making sense.
Continuing their longstanding and admirably versatile “You’re Not You When You’re Hungry” campaign, Snickers and agency BBDO New York are circulating a banner ad offering to let you “Get one for the price of two!”
Clearly that’s a bad deal, and clicking on the sparks a video message from a comforting life coach who’s frankly worried about why you’d be interested in such an offer.
Luckily, after our sweater-wearing, vaguely John Denver-meets-Mark-Hamill interventionist checks in with you, he also offers a slightly better deal: $1 off when you buy two.
The cheeky and meta banner idea is reminiscent of a 2017 Ikea campaign that, before sending you off to a mobile landing page for the retailer, politely asked if you really meant to click the ad or just accidentally brushed it with your frustratingly fat thumb.