Here was the key goal for fuboTV's ad campaign: piss off as many people as possible.
The upstart streaming service, which is primarily geared for sports fans, has an uphill climb against deep-pocketed competitors marketing cable alternatives to cord-cutters: YouTube TV, Hulu Live and Sony's PlayStation Vue.
So it had to make noise quickly and ideally generate some controversy. Enter Fubo Chavez, and his "package."
The character, dubbed the "World's Greatest Fan,' is seen talking up fuboTV's package of sports channels, all while he loses his towel in the locker room, causing an onlooker to strike a shocked gaze while looking toward Chavez's crotch.
"We knew what we were doing," said Ian Wishingrad, Founder and Creative Director of the ad agency BigEyedWish.
"If you are trying to not offend, you are going to be just another ad. So you try and walk the line between getting the right amount of chatter while you don’t want to get pulled off the air."