TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Nielsen Adds Facebook, YouTube, and Hulu to Digital Ratings
By: Business Insider
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share

Nielsen will begin to count video views on Facebook, Hulu, and YouTube into its Digital Content Ratings, according to a press release. Enabled publisher clients will get credit for Facebook and YouTube distributed video, while Hulu will provide certain partners with credit for series content on its platform.

Nielsen’s digital content ratings were launched in the fall of 2016, with the intention of gauging audiences across desktop and mobile devices, but the update will give publishers more granular detail on how videos perform, according to Nielsen SVP of product leadership Jessica Hogue, per Variety. 

Nielsen’s update comes as traditional pay TV experienced its worst Q1 in terms of subscriber losses ever, according to Craig Moffet. Cord cutting has undoubtedly contributed to the premium-ification of the online ecosystem, and Nielsen’s inclusion of digital platforms in its digital ratings is long overdue.

READ MORE


   

Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
About the Author
This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
Digital Pivot on

Advertise on Digital Pivot
Return to Top