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What the Internet’s Best ‘About Us’ Pages Can Teach Brands
By: Contently
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I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore. The town hall housed corporate communications and human resources updates, a museum explained Nabisco’s storied history, and a test kitchen stored recipes. There was even a big green athletic field, a space where customers could “Treat Yourself Well”—timed to promote the debut of Snackwell’s. And, get this, the town even got dark at night.

The internet has come a long way since then, but websites are still essential homes for brands. Your homepage makes the first impression, signaling what’s new and important about your company. The ‘About Us’ page, usually one click away, is the second date, where visitors can understand more about a brand’s mission and purpose, which customers, prospects, employees, job-seekers, investors, and the press all crave.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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