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Pandora Taps Foursquare to Show How Digital Ads Impact Offline Behavior
By: The Drum
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Personalized radio service Pandora is using Attribution by Foursquare, a tool that provides real-world conversion measurement for cross-channel media, to help its advertisers better understand how their digital ads are driving foot traffic to brick-and-mortar locations.

Foursquare said Attribution by Foursquare tells advertisers about visits to stores, incremental visits, lift for a campaign, return on ad spend, incremental revenue, impressions and devices reached. It also provides audience insights like geography, age group, gender, customer loyalty and category and chain and taste affinities.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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