| ‘Life is Not Fair’: How Salon Regrouped After Facebook Decimated its Traffic |
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By: Digiday |
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 Many publishers have wrung their hands over being at the mercy of Facebook’s algorithm changes. Rarely are the details made public, though. As a public company, Salon Media Group has to report its financial results.
In its most recent full-year fiscal results, published on June 23, it disclosed its revenue fell 34 percent to $4.6 million year over year and traffic dropped 23 percent, declines it pinned on the twin forces facing media: Facebook and programmatic advertising.
How it dealt with the blow from Facebook sheds light on the risks publishers face as they grow increasingly dependent on algorithms outside their control.
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This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
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