Mark Zuckerberg Just Unveiled Facebook’s New Mission Statement

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By: The Verge

When asked about his life’s work, Facebook co-founder and CEO Mark Zuckerberg has traditionally fallen back on a somewhat nebulous answer: making “the world more open and connected.” It was an almost quaint euphemism for the company’s more capitalistic goals of vacuuming up the attention of billions of humans and selling boatloads of advertising. Yet even for Zuckerberg, who does earnestly believe in Facebook’s power to continue transforming the world and improving our lives, that mission statement no longer cuts it.

So the company is unveiling a new one: "To give people the power to build community and bring the world closer together." It’s a culmination of months, perhaps years, of apparent soul-searching on Zuckerberg’s part and strategic directional changes for Facebook as a product. The social network has been moving in this direction for quite some time, away from a place of silly life updates and selfies and toward becoming the hub of modern community-building and digital discourse.

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