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3 Hard Content Marketing Truths
By: Contently
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This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth.

Each day, I’ll share what I learn on the ground from foundational courses, dozens of case studies, and keynote presentations introduced by 2013 EDM jams.

1. Good content marketing is hard
As most content marketing surveys tell us, everyone is investing in content by now. Most marketers accept that quality content is an essential part of effective digital marketing, but relatively few folks are doing it well.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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