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Facebook is Tweaking the News Feed to Cut Down on Terrible Ads and Spammy Posts
By: The Verge
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Facebook today announced its latest move to rid the social network of sensationalist, misleading, and spammy junk. The company says it has tweaked its News Feed algorithms to downrank “low-quality webpage experiences,” as part of its heightened effort to cut down on fake news, viral clickbait, and other types of content pushed out on Facebook purely for the financial benefit of third-party website owners. The company says the changes are rolling out to users over the next few months.

This News Feed tweak extends to both ads users may see on the platform and posts and links dropped in manually from pages and users. “We have had a policy in place since last year to prevent advertisers with low-quality webpage experiences from advertising on our platform,” writes Facebook researchers Jiun-Ren Lin and Shengbo Guo. “Now, we are increasing enforcement on ads and also taking into account organic posts in News Feed.”


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This article was published on The Verge. A link to the original article can be found after the post.
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