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Facebook and Google Completely Dominate the Digital Ad Industry
By: Business Insider
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Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday.

In a note to clients seen by Business Insider, Wieser said that both ad giants captured a combined 77% of gross spending in 2016, an increase from 72% in 2015. Facebook specifically accounted for 77% of the digital ad industry's overall growth, he noted.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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