|Facebook Plans on Offering a Free Version of its Slack Competitor
By: The Verge
Facebook’s team collaboration software, Workplace, is getting a free version anyone can sign up for. The company is calling the tier its standard version, and it’s currently testing it with a select group of users with a plan to roll it out later this year for any group that’s eager to sign up. The freemium move emulates popular chat app Slack’s multi-tier model. Facebook’s aim is to get as many users trying its own workplace communication app as possible in the hopes it spreads to larger organizations and becomes a viable competitor to both Slack and Microsoft’s new Teams software, which it gives away for free to users of Office 365.
Workplace has two big advantages here. The first is obvious: nearly 2 billion people are on Facebook, giving it an existing and accessible group of users to target. The second is tactical. Facebook is currently giving away Workplace’s more costly, enterprise version for free until September 30th. When it does start charging, it will do so at rates far below Slack’s. The plan is to charge organizations only $3 a user for the first 1,000 members, and then $2 a user for the next 9,000 members added, and then $1 a user from then on out. Slack, on the other hand, charges between $6.50 to $12.50 a month for things like added storage and search.
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This article was published on The Verge. A link to the original article can be found after the post.
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