| Twitter Lets Brands Customize Hearts on Periscope |
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By: Aaron Whitaker |
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 Twitter is adding a new feature to Periscope that will let brands add customized hearts to the live-streaming video app, according to TechCrunch. The new branded images will randomly pop up alongside the regular multi-colored hearts that appear on the side as viewers tap the usual “like” button on the side of the screen.
The Fast and Furious franchise was the first to get the custom hearts for a Periscope from the premiere of The Fate of the Furious, with the occasional colorful “F8” logo popping up in place of the usual hearts. The new hearts will show up on brand’s videos both online and in the Periscope app, whether live or replayed.
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Aaron Whitaker is a copywriter, blogger, and social media aficionado who likes watching the TV commercials more than the actual shows. He prefers reading the magazine ads over the articles. And you can learn more about him online right here.
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