TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
The Biggest Roadblock to Data-Driven Marketing
By: Contently
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible. Fortunately (for me, at least), various search settings and browser options let me limit what I share. Plenty of others feel the same way, which has led to more stringent laws governing personal data. But for those in the business of data-driven marketing, that’s a big problem.

According to a January 2017 report from the Global Alliance of Data-Driven Marketing Associations and Winterberry Group, heightened data regulation and ad blocking are the two biggest barriers to effective data-driven marketing efforts.

In a brand’s ideal world, these issues would be obsolete. Marketers and consumers could reach a mutual understanding: people accept some degree of data collection, and companies, in turn, limit their invasiveness. But beyond questions of transparency and accountability, online ads serve up a host of other problems. On a computer, they slow down internet speeds and drain battery. On mobile, those concerns elicit data charges.


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
Digital Pivot on

Advertise on Digital Pivot
Return to Top