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Print Is Still the Most Trusted Type of Ad
By: Contently
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Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric.

According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups.

Given the digital media boom of the past decade, the results are surprising. TV and print continue to lose ad share at the expense of digital, yet both traditional platforms maintain higher levels of trust compared to their online counterparts. Even direct mail and radio campaigns, the most antiquated of options, receive far greater consumer confidence (76 and 71 percent respectively) than mobile or banner ads (39 percent each).

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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