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How Brands Can Build Online Communities That Aren’t Lame
By: Contently
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“We just really need to build a community around ____.”

This is the fill-in-the-blank cliché that marketers and entrepreneurs bandy around at every tech and marketing conference. That includes Web Summit, which brought 70,000 tech folks around the globe to Lisbon to pitch, drink, and wonder just what the hell happened in America on Tuesday night.

On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. After Reddit co-founder Alexis Ohanian gave an electrifying talk on the past, present, and future of Reddit, I was joined on stage by two of the social media world’s sharpest minds: Sarah Leary, the founder of Nextdoor, a neighborhood-specific social network that’s spread across America and Europe; and Josh Elman, the famed Greylock VC who’s worked at Facebook and Twitter and invested in community-based platforms like Medium, Musica.ly, NextDoor, Airbnb.

During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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