TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Instagram Stories Now Have Mentions, Links, and Boomerangs
By: The Verge
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Three months after they were introduced, Instagram stories are beginning to separate themselves from the Snapchat stories they are derived from. Today Instagram is introducing mentions, links, and an inline version of its Boomerang tool into stories. The result is a product that feels livelier than before, and truly distinct from Snapchat for the first time.

The new features represent the biggest update to stories since their launch. But only two of them will be available to everyone to start with. Links, which allow users to attach hyperlinks to individual Instagram stories, will be available only to verified users. You’ll know a link has been added to a story when you see the words “see more” on the bottom of a story. Tap it (or swipe up) and the link will load using Instagram’s in-app browser.

This marks the first time links have been allowed anywhere in Instagram beyond user profiles. (Hence the phrase “link in bio” littered throughout your feed.) Nathan Sharp, an Instagram product manager, told The Verge that the company added links to stories in response to the large number of brands using the feature to promote content there. Adding links to stories means users don’t have to leave the app, he said. “It was a question of trying to keep this seamless, linear narrative experience,” Sharp said. But he wouldn’t commit to saying that all users would be able to posts links eventually.


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on The Verge. A link to the original article can be found after the post.
Digital Pivot on

Advertise on Digital Pivot
Return to Top