Whoever wins tomorrow’s election, their success will have a lot to do with how they marketed their campaign. And in many ways, selling a candidate is not different from selling anything else.
Do you remember the “4 Ps of Marketing” from Marketing 101? They are Product, Price, Place and Promotion. Every newbie is taught not to overly rely on any one, and greatest success comes from a well planned use of all 4.
Product: The candidates are about the same age and health. And while they represent very different parties, both have spent less time talking about what a great President they would be, and a lot more on what a terrible product the other candidate is. Message after message has denigrated the other, to the point where we hear most of the electorate is now less than happy with both.
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