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Thanks to Twitter, Writers Are More Influential Than Publishers
By: Contently
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A few years back, my path to pop culture enlightenment was blissfully simple. I would open up Grantland and read whichever stories piqued my interest. The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a publisher of choice.

But over time, my habits changed, and not just because Grantland died prematurely (RIP, you are missed). On occasion, I still browse the homepages of Slate, The Atlantic, and New York magazine, but my loyalties have shifted from publishers to writers. Why search for any old cultural opinion when I can seek out Wesley Morris? Why scroll endlessly for a select few morsels on a site when I can just find links on Rembert Browne’s Twitter feed?

At the heart of this shift is social media, or, more specifically, Twitter. It’s where writers, previously veiled behind the curtain of a parent publication, can construct their own sphere of influence. Twitter is more than just a tool to show off the person behind the prose—it’s where writers become their own brands.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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