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4 Questions You Need to Answer Before You Create a Content Plan
By: Contently
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One of the most important and innovative mechanical advances is the flywheel, a device used to store and conserve energy, and a critical component of everything from the steam locomotives of the early 1800s to NASA spacecrafts today. Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward. Once in motion, it’s able to build and store more energy through each cycle, increasing its total output and effectiveness over time.

At Contently, we’ve developed what we call a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology works in much the same way as a flywheel. Organizations that invest in a content methodology become self-sustaining. Instead of having to stop and apply a new strategy at the start of each new campaign, they harness the energy of the previous cycle to power the next round of publishing.

First, however, it needs that initial torque—a content plan that will guide your first round of publishing. Before you create a content plan, you need to answer four big questions that make up the pillars of the strategy.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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