|Facebook Live Almost Died. Now It Could Rule the Media World
On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation.
The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped feature on the national stage. Early reports suggested the debate drew a Super Bowl-sized audience. And Politico reported early Tuesday that 55 million people watched debate-related videos on the platform, building on Facebook’s success with the Democratic National Convention, when over 28 million people tuned into the live stream.
Outside of Snapchat, there is no more interesting corner of the social media universe than Facebook Live. Live has been touted as Mark Zuckerberg’s pet project, one he’s “obsessed” with. Some believe Live is the key to Facebook’s future—a resource that will help it compete against broadcast television. Others doubt that Live will ever take off. But no one can deny the potential of live video on a platform that has over 1.71 billion users.
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This article was first published by Contently.com. A link to the original can be found at the bottom of the post.
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