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5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
By: Contently
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Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Should he keep his Periscope live stream going for his captivated audience, or use his phone to switch over to GE’s Snapchat? Would his signal hold? Should he switch over to his DSLR camera to snap photos for the GE Reports blog?

What he didn’t have to worry about, however, were compliance and approvals, plugging a brand message into his content, or getting in trouble for experimenting on a new platform. All he had to do is tell a great story. And he did, across several platforms.

That’s a big reason why GE Reports has become one of the most successful examples of content marketing. The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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