Pandora Launches Improved Version of Its $5 Subscription Service

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By: The Verge

As expected, Pandora has launched Pandora Plus, a rebranded and improved version of its $5-a-month Pandora One offering. It also has enhanced its free, ad-supported service, which the majority of its users take advantage of. The release of the updated services marks the beginning of a new era for Pandora, as the company will end 2016 with three tiers of service and an on-demand service to compete against Spotify and Apple Music.

Pandora One, the longstanding premium tier from the online radio service, allowed users to get rid of ads, access higher quality streams, and increased the daily skip limit on songs. Pandora Plus improves on nearly all of that, with unlimited skips and replays, and a new offline mode that will keep the music playing when your connection drops.

The company says its "predictive offline mode" can detect when you lose signal and switch to one of your preferred stations so the music doesn't stop abruptly like it does on every other music streaming service. Pandora says it will automatically save your thumbprint radio station as well as your three most recently listened to stations in case you lose your connection or request offline listening. The app will automatically determine which of the four stations to switch to based on your recent listening, and when your signal drops, it will alert you with an audio message acknowledging that your connection has been lost and that it will switch to an offline station.

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