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How BuzzFeed, Vice, and Bill Simmons Followed the Same Path to Success
By: Business Insider
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BuzzFeed is going all-in on video.

Vice is openly talking about being a $50 billion company.

Bill Simmons has a new show on HBO.

These seemingly disparate media brands have a few things in common. They are primarily digital entities. They have enormous scale and an attractive audience.

But how we came to use each of these brands — and make no mistake, "Bill Simmons" is a brand, not just a name — as shorthand for media success in 2016 is really just about one thing: They were each first.

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About the Author
This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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