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BuzzFeed Restructures News and Entertainment Divisions to Become 'Cross-Platform Media Company'
By: The Drum
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BuzzFeed is to split into two distinct divisions in a bid to separate its news content from its entertainment offering.

The media giant will now operate BuzzFeed News as well as a newly-created entity dubbed BuzzFeed Entertainment Group (BFEG).

The move is designed to cement the publisher's position as a dominant player in the digital video space, and was brought to light after Vanity Fair published a memo sent to staff from BuzzFeed chief executive Jonah Peretti.

The note read: "In this new structure, video won't be the job of just one department. Having a single 'video department' in 2016 makes about as much sense as having a 'mobile department'.

"Instead, it will be something we expand and embed across the organization. As digital video becomes ubiquitous, every major initiative at BuzzFeed around the world will find an expression as video, just like everything we do works on mobile and social platforms. Instead of organizing around a format or technology, we will organize our work to take full advantage of many formats and technologies," he continued.


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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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