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Why Ad Blockers Make Facebook Even More Powerful
By: Contently
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One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Google, Amazon, Microsoft and other internet companies have all paid the fee. But one major player has resisted.

Facebook is a mobile company. Eighty-four percent of its Q2 ad revenue came from mobile, which is moderately immune to the negative effects of ad blockers. On the mobile web, ad blockers are growing, but haven’t risen to the level of desktop usage (the IAB puts the numbers at 15 and 26 percent, respectively). And on Facebook’s app, ad blocking is impossible.

But that doesn’t mean that Facebook is content to allow ad blocking on its desktop site. Instead of paying Eyeo GmbH, the company recently announced that it is fighting ad-blocking software head on.

Per Facebook:
Some ad blocking companies accept money in exchange for showing ads that they previously blocked — a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the web. Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected. Rather than paying ad blocking companies to unblock the ads we show — as some of these companies have invited us to do in the past — we’re putting control in people’s hands with our updated ad preferences and our other advertising controls.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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