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The 'Supermodel' Standard is Dying as a New Mentality Takes Hold in America
By: Business Insider
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For decades, leggy supermodels were the ultimate ideal of feminine beauty.

Designer brands all over the world relied on statuesque characters like Kate Moss, Gisele Bundchen, and Heidi Klum to sell apparel. 

But now, a shift toward "real" beauty is challenging American conventions, and retailers are taking note.

Consumers are clearly demonstrating that they like seeing people in advertisements who aren't traditional models cast by an agency.

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About the Author
This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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