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How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
By: Contently
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Every social network has a personality. Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. Instagram is for those who want to filter their lives through indulgence. But LinkedIn? That’s where users go to be boring.

As the internet’s corporate rolodex, LinkedIn gets the job done. But as a content network, it’s a missed opportunity.

Think of it this way. Getting hired is all about standing out, right? We want our résumés to resonate with employers. We write cover letters so hiring managers can get a feel for our unique voices. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. But instead we end up with a lot of fluffy “thought leadership” posts dressed in terrible stock photography. Abstract advice like “3 Steps to Finding that Work/Life Balance” or “The Truth About Authentic Leaders.”


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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