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5 Content Promotion Tactics You May Not Have Thought Of
By: Cision
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Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand?

Today, it isn’t enough to just create a piece of content, publish it and hope for the best. You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it.

With new technology and platforms popping up every day, there are a ton of distribution tactics to choose from. Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience.

Struggling to come up with the right distribution tactics? Here are five ways to promote your content that may not yet be part of your strategy:

1. Look internally
Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be?


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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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