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5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
By: Contently
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If you work in media, you know a lot can change in two years.

Think back to 2014. Tons of marketers still thought of Snapchat as a sexting platform. People were writing things like “Why Pinterest Ads Will Beat Facebook Ads.” Auto-play video, live streaming, and the ability to face-swap with your significant other were all on the horizon.

Recently, Fractl and BuzzSumo teamed up to quantify this shift. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. Here are the five craziest things they found.

1. Facebook now accounts for over 90 percent of all shares

In 2014, Facebook owned about 82 percent of total shares across the major social networks, but with a bunch of upstart platforms on the rise, many thought it’d peaked. Not so!

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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