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Verizon Lifts the Lid on Why It Bought Yahoo: It's About Mobile Video
By: The Drum
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If Facebook and Google are both staking future successes on selling swathes of video ads then Verizon wants to create vast amounts too now that it has Yahoo and AOL in order to muscle in on the duopoly of online media.

It’s a strategy the telecoms firm believes can propel it to a global audience of two billion users and yield $20bn in revenue from mobile media by 2020.

By snapping up Yahoo, Verizon is gaining online portals and mobile apps which attract over one billion monthly active consumer views, that could go some way to establishing incremental advertising revenue from a mobile market where profitable growth is hard to come by for telcos.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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