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iPhone Sales are Shrinking for the Same Reason Pokémon Go is Thriving
By: The Verge
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Apple today finds itself in the unusual position of having not one, but two consecutive quarters of slumping iPhone sales. The company’s stock price, however, has gone in the opposite direction, rising in response to Apple outperforming direr expectations. Those traders aren’t crazy. They just understand a phenomenon that is reaching its apotheosis in 2016: smartphone saturation.

Looking at the Pokémon Go infatuation that has gripped the globe this summer, I’m reminded about the ubiquity and commodification of the smartphone. Whether it’s an iPhone or an Android device, the smart mobile phone has grown so widely available and accessible that it’s not at all weird or worrying to see clusters of kids walking around on Pokémon hunts with each having his or her own handset. Things didn’t use to be this way.

It wasn’t long ago that smartphones were a primary target and reason for muggings. Phones are still the most personally valuable thing that the majority of people carry around with them, but they’re no longer the sort of prized asset that would get a kid in trouble. The phone is a commodity now, like a pair of sneakers, and the iPhone is evidently not immune to this situation.


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This article was published on The Verge. A link to the original article can be found after the post.
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