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5 Dimensions of a Social Superuser
By: Cision
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Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers. For these services, the typical superuser was tech-savvy and relatively affluent (most businesses wish they could be so lucky to have these customers) – but the big takeaway for me was that there is a small concentration of users that drives a disproportionate amount of revenue to these businesses.

In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. A lot of statistical research has been done vetting this model for social platforms and other collaborative sites.

As an example, there are a lot of people that spend some portion of their time on Facebook every week. Most people spend a little bit of time there, but some people spend an unusually high amount of time there. These people have a tendency to do a disproportionate surplus of content creation, sharing, engagement and conversion events. These are superusers.


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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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