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The Psychology of Viral Content
By: Contently
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Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential.

However, these individuals are the same people repeatedly asking their marketing teams to “break the internet,” and with more than 75 percent of both B2B and B2C marketers expecting to produce more content this year, it’s an understatement to say there’s a ton of content out there. Most of it will likely languish in obscurity, but a few pieces will take off—even without the help of a Kardashian.

Consider this blog post from Bulimia.com that reimagines superheroes with the help of Photoshop. Designers replaced bulging biceps and tiny waists from comic books icons in an effort to highlight more realistic body types. When paired with the originals, the stark contrast between the two images presents a powerful message about body issues through a highly-relatable medium. The result? Nearly 1,300 press mentions and more than 100,000 social shares.

My creative colleagues at Fractl wondered what this kind of mass syndication looks like when it hits the web. To get a better visual, we analyzed the unique URL IP addresses for each placement of the Bulimia.com project over a nine-day period. In a little over a week, the campaign was covered by publishers in 20 U.S. states and 25 countries, including Argentina, Brazil, Denmark, France, Italy, and Korea.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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