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How Google Designs Great Content, in 5 Steps
By: Contently
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As brands put more focus and resources towards creating content, one of the biggest challenges they face is making sure their content isn’t just on brand, but that it breaks through and reaches people.

To create this type of content for its global audience, Google, a company whose corporate motto used to be “Don’t be evil,” turns to one of psychology’s best-known constructs for its content design strategy.

“We organized it around Maslow’s hierarchy of needs,” Rob Giampietro, the creative lead of Google Design, said at a recent PixelTalks event. Giampietro was joined by Amber Bravo, an editor at Google Design, to reveal the five steps Google takes in creating its content.

Step #1: Make lives easier
To explain the first step in Google’s hierarchy of good design, Giampietro brought up a project that originally fell outside of material design: the relaunch of Google Fonts. Going into the relaunch, Bravo and her team thought about “how we talk and educate people about type design, and how we get people to know type designers and their work.”


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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