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Why Can’t YouTube Do Drama?
By: Contently
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Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking BadMad Men, or Game of Thrones—a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. With billions of daily viewers and millions of creators, there should probably be at least one show or channel that we could point to and say, “This changed everything.”

Strangely enough, that’s not the case. There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. YouTube Red hasn’t made a dent since launching last fall, having produced no critically or commercially successful shows to convince its audience to start paying. (Can you name a YouTube Red original?) Why? Because while YouTube is a great medium for many types of content, from personal vlogs and comedy shorts to music videos and found-footage horror, drama never quite landed.

When I say drama, I’m not just referring to the frowny-face opposite comedy, but rather the idea that the ending to a story is different from the beginning, that characters change by facing challenges. The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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