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How to Overcome the ‘Three-Month Slump’ of Branded Content
By: Contently
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“Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty,” Teddy Roosevelt famously said, when a young journalist transitioning to a role at a branded content studio asked for advice.

Jokes aside, I’ve been lucky enough to experience the upside of the native ad industry’s explosive growth. Shortly after graduating from journalism school, I started as a strategist at HuffPost Partner Studio. A year later, I became the first editor of branded content at The New York Times, where I created some of the industry’s leading work with the talented T Brand Studio team. Then I went on to lead pre-sale ideation for Time Inc.’s more than 35 U.S. magazines as the director of creative strategy. Now, less than five years after graduating, I run my own consulting practice and get to travel the world educating content teams.

I’ve traveled a great distance in a short time and think I’m in an incredible position, but as anyone who has made the switch from editorial reporting to branded content creation can tell you, it’s not always the smoothest ride.

You come to the business world somewhat reluctantly, lured by a salary that rarely exists in the editorial world. Your skills translate to the position, which requires solid writing chops, the ability to generate story ideas, a basic grasp of social media, and a willingness to work on a team. You just need to brush up on the marketing and advertising specifics to keep pace, and they tell you that learning can happen on the job.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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