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What CJR’s Study on Trust Tells Us About Content in 2016
By: Contently
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Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia, receives 5.2 million monthly unique visitors in the U.S., according to Quantcast. That’s more than vaunted news sites such as The Los Angeles TimesThe Chicago TribuneNPR, and The Economist.

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. Now, sites based on half-truths and fabrications can build audiences just as easily as mainstream publishers—and internet users know it.

According to a 2015 AP study, only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. population is on Facebook, and Pew’s 2016 “State of the Media” report showed that 66 percent of American Facebook users get some amount of news on the social platform.


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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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