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Sales are Exploding for a Little-Known Soda Brand With a Cult Following
By: Business Insider
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LaCroix Sparkling Water has catapulted from near-oblivion to cult status in the matter of a couple years.

The drink has been around for three decades, but for a long time, it was popular only among a handful of Midwestern moms, Vox reports.

Then a paradigm shift happened in Americans' diet: The country started turning against sugar, and in turn, soda sales plummeted.

That's when LaCroix - which contains no sugar, sodium, or artificial sweeteners - suddenly started popping up everywhere.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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