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5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)
By: Buffer
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There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm.

You feel like a cross between a scientist, an artist, and a magician, am I right?

After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try.

And because you’re always looking forward, you might not notice that technique that worked so well when you first used it? Well, it’s become pretty old-fashioned. Even, dare I say, obsolete.

With this in mind, we wanted to take a look back and tactics that may have worked in 2012 or 2013, but aren’t quite so effective nowadays.

Let’s get started…

1. Linking to influencers just so they’ll share your content
There’s no one set way to do influencer marketing, but there are a few techniques that don’t quite feel right. In the second camp? Linking to an influencer or quoting that person as an expert solely in the hope they’ll share their content.

This technique usually backfires. First, it’s pretty obvious to the influencer what you’re doing—so rather than adding value to their life, there’s a good chance you’ll go unnoticed and pass under their radar.


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This article was published on Buffer. A link to the original piece appears after the post. buffer.com
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