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5 New Instagram Features You Need To Know About
By: Cision
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Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users. For a platform that is so successful at engagement and growth, it is shocking to imagine any need to change, but despite its success, Insta could be generating more revenue. For social platforms, THIS is the impetus for a lot of change, and Instagram is no exception.

You may not think of Instagram changes in the same way that you think of changes to Twitter, but they are both publicly-traded social platforms trying to monetize. Of course, Instagram is owned by Facebook whose monetization efforts have been successful. It turns out that their stockholders expect that Instagram’s changes are going to be successful as well. In other words, shareholders want Instagram to be a little more like Facebook.

Generally, social monetization changes fall into two categories:
  • User experience – meant to improve the experience and to grow audience
  • Business restrictive – intended to promote advertising spend by limiting free promotion on the platform, sometimes at the expense of user experience
These new Instagram features are primarily the latter, and this is why it is important for marketing and communication professionals to take note. However you use Instagram to communicate is likely to change starting today.


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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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