TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Snapchat Growth Continues as Daily User Numbers Overtake Twitter
By: The Drum
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Expiring photo messaging service Snapchat looks to have outpaced Twitter for daily users, a good indicator of its explosive growth.

Bloomberg reports that sources close to the company say it sees an average of 150 million users a day, up from 110 million users in December.

Twitter recently announced that it sees 310 million users each month.  But back Q2 2015, chief financial officer Anthony Noto, admitted that of its monthly active users, around 44 per cent log in each day from its top 20 markets.

The 44 per cent figure has not been revised by the company since 2015, while the monthly active users has remained relatively steady. Assuming DAU, like MAU, hasn't changed drastically in the last year, daily active users sits at an estimated136m with the latest available data - less than Snapchat's 150m users.


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Digital Pivot on

Advertise on Digital Pivot
Return to Top