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Twitter has Disbanded the Team that Created the 'Buy' Button
By: Business Insider
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Twitter has dissolved its 25-member commerce team as CEO Jack Dorsey kills off initiatives that won't pay off for the social network's core business, reports BuzzFeed's Alex Kantrowitz.

This means that Twitter has ceased development of its "Buy" button, which let users order goods and services straight from a tweet. The Buy button will still be around, but won't get new features, according to BuzzFeed.

The report indicates that Twitter is moving away from the concept of commerce on social media, as it hasn't panned out financially in the way that it would have hoped.

Instead, Twitter is reportedly reinvesting those resources in initiatives that are actually drawing advertising dollars, including customer service and dynamic product ads.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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