TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
Guess What? Nobody Uses Facebook Reactions
By: Contently
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
If any emoji could represent Facebook right now, it would be 😓.

Why? According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network.

When Facebook officially launched six Reactions in February, it was a big deal. As writer Sarah Frier put it in a Bloomberg feature article, “changing the button is like Coca-Cola messing with its secret recipe.”

Of the six Reactions, one is just the old-fashioned “like” button, but the rest—a heart, a laughing face, a wow face, a sad face, and an angry face—amounted to a fundamental shift in how the social network functioned.

Or at least, they were supposed to.

KEEP READING HERE


Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
Digital Pivot on

Advertise on Digital Pivot
Return to Top