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Facebook's New Ad Policy Allows Publishers to Share Branded Content
By: The Drum
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Facebook announced changes to its ad policies on Friday (8 April), making it easier for brands and publishers to monetise their content shared on the social network, an issue often voiced and barely addressed, till now.

Under the new rules, verified Facebook Pages - most commonly owned by publishers, brands and celebrities - can now share branded content on Facebook.

Branded content includes any post — including text, photos, videos, Instant Articles, links, 360 videos, and Live videos — that specifically mentions or features a third party product, brand, or sponsor.

Previously, publishers running branded content on Facebook was completely against the rules, unless they received approval directly from the social network.

The social network is also introducing a tool that will make it easy to tag the sponsor behind that content, which will be a requirement to run a branded post.

The updates to its branded content policy were announced in a post by Clare Rubin, product manager and Nick Grudin, vice president of partnerships at Facebook.


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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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